I usually like to present my work as a campaign but this email is worthy of an exception. We needed a Halloween email to promote the high quality of EMS’s best jacket. The theme of the email was dark and the play on words was perfect, but more importantly, it conveyed the message clearly. It was a ton of fun to conceptualize and execute this project for all involved and it was well worth the effort. It was one of our highest converting emails that year. And yes, we did actually cut the jacket in half.