Eastern Mountain Sports
#goEast

Sharing knowledge, providing advice and talkin’ about gear is at the core of all outdoor enthusiasts. The EMS blog connects people to do that and a heck of a lot more with #goEast. it needed a logo that was a reflection of everything it stood for but still felt like it was part of the newly minted EMS brand aesthetic. Rugged, iconic with hints of EMS heritage, this logo is one of my favorites.